News about Market2win Archives

Compass wins a prestigious award

We are delighted to announce that our client, Compass Group PLC has won an award for its work in growing its international clients business. The award was announced by the highly respected Strategic Account Management Association and recognizes the excellent work that Compass has done in co-creating value with its clients.

In responding, Ed Bradford, Managing Director of Market2win said, “We have been working with Compass for many years on different aspects of their International Clients Programme and this is terrific recognition for the success that they have achieved. As part of the entry process for this award we interviewed many of their senior executives and I was blown away by the innovative ideas they were developing and implementing with these clients around the world.”

The award will be handed out at the SAMA European Conference in Berlin on the 11th March 2013

The full SAMA announcement is provided below

SAMA Announcement

February, 2013

Compass Group Recognized for Strategic Account Management Excellence and receives SAMA Excellence Award(TM) for Co-Creating Customer Value

The Strategic Account Management Association (SAMA) has selected Compass Group, a world-class provider of contract foodservice and support services, to receive a SAMA Excellence AwardTM for Co-Creating Customer Value. The award will be publicly given to Compass Group executives at the SAMA Pan European Conference, 11 March, 2013 in Berlin.

Through its International Client Programme begun in 1998 to develop strategic relationships with its top clients, Compass Group has demonstrated world-class practices in the critical area of customer-supplier value co-creation. Collaborative value creation is the key process in strategic customer management to bring about mutual growth, profit, trust, loyalty, innovation and risk management in B2B relationships.

“We are very impressed with Compass Group’s accomplishments and the documented evidence that their International Client Programme has integrated the key processes for co-creating customer value and through it has attained superior growth,” says Bernard Quancard, President & CEO of SAMA.

These elements are being documented in a SAMA case study examination, and presented in a conference session this March

Useful links:

SAMA Pan-European Conference (Berlin – 10-12 March) website

SAMA Pan-European Conference brochure

SAMA Academy in Berlin, 12-14 March website

A unique KAM workshop: London 12th Jan 2012

Earlier this year, we ran a KAM Simulation workshop for members of the world-renowned Strategic Account Management Association ( May 2011 ).  This was rated one of the best workshops at their conference and so we have teamed up with the University of Portsmouth, to offer a similar session in the UK.  My co-presenter is Beth Rogers,  one of the most distinguished KAM experts in the UK (and a long-time colleague of mine).  She has been researching and teaching in this area for over 20 years and already runs KAM courses at Portsmouth Business School.

This is the first time we are offering this course in the UK so please do not hesitate in claiming your early bird discount.

For more information, click on the link below:

Key Account Simulation Day 12 Jan 2012

KAM2win Simulator gets top satisfaction scores

The KAM2win Simulator recently scored some of the highest satisfaction scores amongst delegates at the SAMA Global Conference in Orlando.

Click here to see the conference highlights: SAMA Feedback Orlando 2011

Lecturer wins Dean’s Award

A Bradford student team on the Market2win Simulator

We are delighted to announce that Martin Haley has won the 2010 Dean’s Award for Teaching Excellence at the University of Bradford’s School of Management.

There are around 80 lecturers at the School and only three such awards handed out each year.  The award is based on student feedback on the courses they have undertaken.  Martin says, “It is a great honour to receive such an award and the use of the Market2win simulation has been a significant factor in generating the excellent feedback I have received from students.  We are now using it on both postgraduate and undergraduate courses. We hope to expand its use further within this university and across to our international partner institutions in the future.”

Edmund Bradford, MD of Market2win says, “This underlines the positive connection between using simulations and the student experience.  The best universities like Bradford are developing the right skills of students, not just improving their understanding of a subject.  This will give these students an employability edge when they finish their course.”

November Strategic Marketer of the Month

We are delighted to announce that the Strategic Marketer of the Month for November is Anant Pagare, an MBA student at Cardiff Business School.

Anant achieved this by playing the online Market2win Game and guiding his virtual company to a superb market success.   In doing so, he demonstrated the right stuff for senior leadership including superior customer insight, situation awareness, strategic leadership and masterful execution.

Anant was glad to be involved in one of our games: “In my opinion, knowledge is of little use without understanding the practical aspect and consequences of application of the theories. Market2win provided a platform where we needed to analyse the market conditions, compete with other companies in a simulated market environment, anticipate the competitor’s strategy and to act accordingly to stay ahead. It was a great learning experience and I’d be glad to get an opportunity again to become a part of it.”

“There were over 300 MBA students playing in several different games” says Edmund, MD of Market2win, “and Anant’s company made one of the highest profits across all the games.  He did this by beating his fellow students, not the computer.  He did exceptionally well.”

Do you want to develop your strategic leadership skills by playing against other real people from around the world – and collect valuable CPD time along the way? For more information about upcoming games go to http://www.market2win.com/play.php

Market2win is a 2010 National Finalist!

Market2win has been chosen as a Finalist for the 2010 CIM Marketing Excellence Awards! 

In doing so, we are joining companies like Aviva, Barclaycard, Cisco, Coca Cola, Deloitte, Museum of London, Scottish Widows and Shell. Our entry summarized the success we have had with the Market2win Simulator.

 This is what the Chartered Institute of Marketing says about this year’s awards:

 “As the leading international professional marketing body, we maintain, develop and set the marketing industry standards – so who better to award those who practise marketing excellence.

This year’s Awards have seen an incredibly high standard of entries from all industry and individual categories. We are pleased to announce the 2010 finalists.

Awards winners will be announced at the Grosvenor House Hotel on February 15th 2011 during our centenary year. Rest assured, celebrations will exceed any to date.”

Edmund Bradford, MD of Market2win was delighted, adding, “These awards are the Oscars of the marketing world and to be even chosen as a finalist is an amazing feat.  It is testament to the hard work we have put in to helping hundreds of people enjoy developing their strategic leadership skills by playing the Market2win Game. I have already booked Feb 15th and 16th off!”

October Strategic Marketer of the Month

We are delighted to announce that the Strategic Marketer of the Month for October is Aravind Prem, an MBA student at Cardiff Business School.

Aravind achieved this by playing the online Market2win Game and guiding his virtual company to a superb market success.   In doing so, he demonstrated the right stuff for senior leadership including superior customer insight, situation awareness, strategic leadership and masterful execution.

Aravind was glad to be involved in one of our games: “The Market2win Game was a great learning curve for me, it gave me great insight about how a market works. The game was really exciting and I wish I could play it again!”

“There were over 300 MBA students playing in several different games” says Edmund, MD of Market2win, “and Aravind’s company made more profit than any other company across all the games.  He did this by beating his fellow students, not the computer.  He did exceptionally well.”

Do you want to develop your strategic leadership skills by playing against other real people from around the world – and collect valuable CPD time along the way? For more information about upcoming games go to http://www.market2win.com/play.php

Cardiff Marketing Competition

Earlier this month we used the Market2win Simulator to run an intensive competition with MBA students at Cardiff Business School.  We had a lot of fun together and received some fabulous feedback from the students.  See some of the feedback here on YouTube: http://www.youtube.com/user/EDatM2W?feature=mhw4

York Young Leaders Challenge

This month we used the Market2win Simulator to run two competitions at The York School of Management (TYMS), part of the University of York.  We had a great time together which you can read about here: http://www.york.ac.uk/management/news-and-events/news/young_leaders/

Christmas Shutdown

Market2win will be closed for Christmas from Thursday 24th December 2009 and will re-open on Monday 4th January 2010.

Merry Christmas everyone and our best wishes for a terrific 2010!

The Market2win Team.

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