A poor strategy well executed is better than a good strategy poorly executed, right? 

WRONG!  This presentation combines theory and practice to show that a poor marketing strategy combined with an excellent sales team can be the perfect storm that kills the company.

Download the presentation FREE here:
 Why strategic marketing matters

This Blog is for anyone interested in executing their strategic marketing ideas successfully.

These ideas are typically captured in a strategic marketing plan (which may cover the next 3 – 5 years).  However, there is much evidence that most strategic marketing plans fail to get executed effectively.  So, this Blog is also for anyone that has a strategic marketing plan (or is writing one) and is keen to make it work.

It is about helping the marketing community get fundamental strategic change in place in their own (or their client’s) organization.

A couple of months ago, I wrote a presentation called “Why Strategic Marketing Matters” and posted it on the web. It was viewed over 250 times until I changed my slideshare account yesterday.

The presentation is for anyone who wants to understand or explain the difference between sales and marketing. I have used some well known banking collapses to show what happens if the sales department is not given the right strategic direction. 

To see it go to www.slidesharenet.net/EDatM2W

Hope you find it useful!