First Open Game of 2011 – now FULL

The first open Market2win Game of 2011 will run from the 1st – 18th March 2011.  This is open to anyone that wishes to develop their strategic marketing skills from the comfort of their home – no qualifications necesssary!

Everyone who plays the game will get vital experience in learning and practicing the skills necessary for strategic leadership.   The Market2win Game is used with senior leaders in corporations as well as some of the top business schools in Europe.

Because it all happens online you can login at anytime, anywhere to fit around your existing commitments. There is no minimum time requirement.  The more time you put in, the better your chances of winning!

Please note, you may be working in teams and if so, will be required to share your email address with your fellow team players.   The players in each team will choose their captain.  This is a great way to network with top business professionals and many of our players are senior marketing executives with over 10 years of experience in business.

Furthermore, if you are in the Chartered Institute of Marketing, your time spent on the game earns you valuable CPD (home study) time.

To register, simply click on one of the “Buy Now” buttons at the bottom of the Play page (http://www.market2win.com/play.php)

Market2win is a 2010 National Finalist!

Market2win has been chosen as a Finalist for the 2010 CIM Marketing Excellence Awards! 

In doing so, we are joining companies like Aviva, Barclaycard, Cisco, Coca Cola, Deloitte, Museum of London, Scottish Widows and Shell. Our entry summarized the success we have had with the Market2win Simulator.

 This is what the Chartered Institute of Marketing says about this year’s awards:

 “As the leading international professional marketing body, we maintain, develop and set the marketing industry standards – so who better to award those who practise marketing excellence.

This year’s Awards have seen an incredibly high standard of entries from all industry and individual categories. We are pleased to announce the 2010 finalists.

Awards winners will be announced at the Grosvenor House Hotel on February 15th 2011 during our centenary year. Rest assured, celebrations will exceed any to date.”

Edmund Bradford, MD of Market2win was delighted, adding, “These awards are the Oscars of the marketing world and to be even chosen as a finalist is an amazing feat.  It is testament to the hard work we have put in to helping hundreds of people enjoy developing their strategic leadership skills by playing the Market2win Game. I have already booked Feb 15th and 16th off!”

October Strategic Marketer of the Month

We are delighted to announce that the Strategic Marketer of the Month for October is Aravind Prem, an MBA student at Cardiff Business School.

Aravind achieved this by playing the online Market2win Game and guiding his virtual company to a superb market success.   In doing so, he demonstrated the right stuff for senior leadership including superior customer insight, situation awareness, strategic leadership and masterful execution.

Aravind was glad to be involved in one of our games: “The Market2win Game was a great learning curve for me, it gave me great insight about how a market works. The game was really exciting and I wish I could play it again!”

“There were over 300 MBA students playing in several different games” says Edmund, MD of Market2win, “and Aravind’s company made more profit than any other company across all the games.  He did this by beating his fellow students, not the computer.  He did exceptionally well.”

Do you want to develop your strategic leadership skills by playing against other real people from around the world – and collect valuable CPD time along the way? For more information about upcoming games go to http://www.market2win.com/play.php

September Strategic Marketer of the Month

We are delighted to announce that the Strategic Marketer of the Month for September is Robin Mar, owner of Eleven Solutions Ltd.

Robin achieved this by playing the online Market2win Game and guiding his virtual company to a superb market success.   In doing so, he demonstrated the right stuff for senior leadership including superior customer insight, situation awareness, strategic leadership and masterful execution.

Robin was very glad he signed up to one of our games: “It was a great experience for me playing the Market2win games.  Although I was already aware of the main principles of market strategy, we can all do with more practice.  It helped me to apply the theory in a realistic way and beat some other online players along the way!  It was enjoyable and a great way of building practical commercial leadership skills.”

“This was a short game played over just one afternoon” says Edmund, MD of Market2win. “Therefore, for Robin to do so well is a testament to how quickly he got to grips with the case and his very real competitors. Well done!”

Do you want to develop your strategic leadership skills by playing against other real people from around the world – and collect valuable CPD time along the way? For more information about upcoming games go to http://www.market2win.com/play.php

Why Strategic Marketing Matters

A poor strategy well executed is better than a good strategy poorly executed, right? 

WRONG!  This presentation combines theory and practice to show that a poor marketing strategy combined with an excellent sales team can be the perfect storm that kills the company.

Download the presentation FREE here:
 Why strategic marketing matters

July Strategic Marketer of the Month

We are delighted to announce that the Strategic Marketer of the Month for July is Kaouther Kooli, Assistant Professor at the University of Tunis, Tunisia.

Kaouther achieved this by playing the online Market2win Game and guiding her virtual company to a superb market victory beating the other companies to the top position. In doing so, she demonstrated the right stuff for senior leadership including superior customer insight, situation awareness, strategic leadership and masterful execution.

Kaouther was very glad she signed up to one of our games: “What I liked about the game was  the competition and seeing the results at the end of each period. That pushed me to do more and to keep on trying to catch competitors on their segments and to strengthen my position on my own segments. The value proposition (as much as other information about the product, profitability etc) of the company and its competitors was very clear and taught me valuable information about analysing competitors and their profitabilities.”

Do you want to develop your strategic leadership skills by playing against other real people from around the world – and collect valuable CPD time along the way? For more information about upcoming games go to http://www.market2win.com/play.php

June Strategic Marketer of the Month

We are delighted to announce that the Strategic Marketer of the Month for June is Delianne Meenhorst, a European Marketing Manager from London, England.

Delianne achieved this by playing the online Market2win Game and guiding her virtual company to a superb market victory beating four other companies to the top position. In doing so, she demonstrated the right stuff for senior leadership including superior customer insight, situation awareness, strategic leadership and masterful execution.

Delianne was very glad she signed up to one of our games: “The game was very beneficial in improving my understanding of strategic marketing and its key tools.  It really boosted my confidence in dealing with strategic marketing issues.  It was also great to meet other strategic marketing professionals and get to know them through the game.”

Edmund Bradford, the Game Master for this game added, “This was a particularly challenging game with a large virtual team to lead.  Delianne did very well in developing a superior strategy and ensuring the team worked to that strategy when making their own decisions.”

Do you want to develop your strategic leadership skills by playing against other real people from around the world – and collect valuable CPD time along the way? For more information about upcoming games go to http://www.market2win.com/play.php

May Strategic Marketer of the Month

We are delighted to announce that the Strategic Marketer of the Month for May is Lindy Harper, an e-Commerce Marketing Manager from Belfast, Northern Ireland.

Lindy achieved this by playing the online Market2win Game and guiding her virtual company to a superb market victory beating four other companies to the top position. In doing so, she demonstrated the right stuff for senior leadership including superior customer insight, situation awareness, strategic leadership and masterful execution.

Lindy was very glad she signed up to one of our games: “I love strategy games and I think bringing in colleagues to make the experience come to life was really good and a way of meeting new friends.  I was checking our performance by five past nine most days and enjoyed the expectation and excitement of seeing how we performed against the competition.  The game did make me think about my own company which was extremely helpful and I’m sure I will use some of the tools provided in the future.”

Edmund Bradford, the Game Master for this game added, “This was a particularly challenging game with a large virtual team to lead.  Lindy did very well in motivating the team and sharing the workload around the team so the whole team was participating as a powerful united force.”

Do you want to develop your strategic leadership skills by playing against other real people from around the world – and collect valuable CPD time along the way? For more information about upcoming games go to http://www.market2win.com/play.php

Strategic Marketing Execution

This Blog is for anyone interested in executing their strategic marketing ideas successfully.

These ideas are typically captured in a strategic marketing plan (which may cover the next 3 – 5 years).  However, there is much evidence that most strategic marketing plans fail to get executed effectively.  So, this Blog is also for anyone that has a strategic marketing plan (or is writing one) and is keen to make it work.

It is about helping the marketing community get fundamental strategic change in place in their own (or their client’s) organization.


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April Strategic Marketer of the Month

We are delighted to announce that the Strategic Marketer of the Month for April is Pliny Soocoormanee, a Project Worker at the University of Wolverhampton, England.

Pliny achieved this by playing the online Market2win Game and guiding his virtual company to a superb market victory beating four other companies to the top position. In doing so, she demonstrated the right stuff for senior leadership including superior customer insight, situation awareness, strategic leadership and masterful execution.

Pliny was very glad he signed up to one of our games: “The simulator gives an amazing opportunity to bring marketing theories alive and the interaction between players makes the learning experience even more interesting.”

Do you want to develop your strategic leadership skills by playing against other real people from around the world – and collect valuable CPD time along the way? For more information about upcoming games go to http://www.market2win.com/play.php

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