March Strategic Marketer of the Month

We are delighted to announce that the Strategic Marketer of the Month for March is Edward Fletcher, a student of Accountancy, Business Finance and Management at York University’s School of Management.

Edward achieved this by playing the online Market2win Game and guiding his virtual company to a superb market victory beating four other companies to the top position. In doing so, he demonstrated the right stuff for senior leadership including superior customer insight, situation awareness, strategic leadership and masterful execution.

Edward was very glad he signed up to one of our games, “I very much enjoyed taking part in the Market2win competition.  I took the role of team leader and through our victory feel that I have developed great business acumen.  This award will be fantastic for my C.V.”

Jocelyn Hayes, who is a Teaching Fellow at York and helped to organize the competition added, “I feel the students got a great deal out of the  experience and were very involved and engaged.  They also had the opportunity to absorb many theoretical models and actually put their ideas and knowledge into practice in a fun yet fairly demanding way. The students  were certainly challenged in a different way and in a way which has really complemented their studies. It has been a quality experience for them and is undoubtedly due to the expertise and excellence of the software provided.”

Do you want to develop your strategic leadership skills by playing against other real people from around the world – and collect valuable CPD time along the way? For more information about upcoming games go to http://www.market2win.com/play.php

March Strategic Marketing Games

IMPORTANT UPDATE: THESE GAMES ARE NOW FULLY BOOKED.  LOOK OUT FOR OTHER GAMES STARTING SOON.

We will be offering the following Strategic Marketing Games in March 2010.

  1. a daily game running for one week from Monday 22nd  March to Monday 29th March. This game will require you to go online for about an hour a day (excluding weekends) and is suitable if you wish to concentrate your learning in a short period.
  2. A weekly game running for five weeks from Friday 19th March to Friday 23rd April.  This game will require you to go online for about 1-2 hours per week and is suitable if you need more flexibility on when to go online or more time to consider your moves.

You can choose when to go online and how much time you spend on the game.  Obviously, the more time you put in, the better your chances of beating your fellow players!

To book onto a game go to our Play page at:
http://www.market2win.com/play.php

If you have any questions, please Contact Us at:
(http://www.market2win.com/contactus.php)

We look forward to seeing you game-side!

February Strategic Marketer of the Month

We are delighted to announce that the Strategic Marketer of the Month for February is Kevin Ball, a Special Markets Manager at STL Distribution, based in the UK.

Kevin achieved this by playing the online Market2win Game and guiding his virtual company to a superb market victory beating four other companies to the top position. In doing so, he demonstrated the right stuff for senior leadership including superior customer insight, situation awareness, strategic leadership and masterful execution.

Kevin was very glad he signed up to one of our games, “The Market2win game is an excellent tool for testing and developing your marketing abilities at strategic level. Having only recently gained the CIM Postgraduate Diploma via distance learning from the Oxford College of Marketing, it helped me use my new skills in a highly competitive market and boosted my confidence from achieving a winning position. It was simply brilliant!”

Do you want to develop your strategic leadership skills by playing against other real people from around the world – and collect valuable CPD time along the way? For more information about upcoming games go to http://www.market2win.com/play.php

January Strategic Marketer of the Month

We are delighted to announce the Strategic Marketer of the Month is Hussam Asmar, a Marketing Manager at LaFarge, based in Jordan.

Hussam achieved this by playing the online Market2win Game and guiding his virtual company to a superb market victory beating four other companies to the top position. In doing so, he demonstrated the right stuff for senior leadership including superior customer insight, situation awareness, strategic leadership and masterful execution.

Hussam was very glad he signed up to one of our January games, “Playing the game was a good experience for me and would be the same for any strategic marketer or market strategy student. Comparing it to other simulation games I did during my studies and training, I believe the Market2win game is much more strategic and more customer oriented than similar games which are more sales oriented in nature. This game makes the player feel the importance of both long-term and short-term decisions and focuses more on value propositions to customers.”

Do you want to develop your strategic leadership skills by playing against other real people from around the world – and collect valuable CPD time along the way? For more information about upcoming games go to http://www.market2win.com/play.php

February Strategy Games

We will be running three online market strategy games in February.  There will be two daily games and one weekly game. 

  • Daily game 1: Monday 1st Feb to Friday 5th Feb
  • Daily game 2: Thursday 11th Feb to Monday 15th Feb
  • Weekly game: Monday 1st Feb to Friday 26th Feb

The daily games will require you to go online for about an hour a day.  The weekly game will require you to go online for 1-2 hours a week.  You can choose when to go online and how much time you spend on the game.  Obviously, the more time you put in, the better your chances of beating your fellow players!

To book onto a game go to our Play page:
http://www.market2win.com/play.php

If you have any questions, please use our Contact Us page
(http://www.market2win.com/contactus.php)

We look forward to seeing you game-side!

Christmas Shutdown

Market2win will be closed for Christmas from Thursday 24th December 2009 and will re-open on Monday 4th January 2010.

Merry Christmas everyone and our best wishes for a terrific 2010!

The Market2win Team.

In 2010 we will be running a number of online games to find the top Strategic Marketers each month!

There will be two games running in January 2010.

The first game will start on Friday 8th Jan and run for eight weeks until Friday 5th March.   In this game players will need to devote about 1-2 hours each week to the game.  This is suitable for extremely busy people who are not able to devote 1-2 hours a day over several days or want  the time to reflect and think about their gameplay decisions.

The second game will start on Monday 11th Jan and run for eight working days until Wednesday 20th Jan.  In this game, players will need to devote about 1-2 hours a day to the game.  This is suitable for people who wish to accelerate their learning and who can go online each day for several consecutive days (excluding the weekend).

If you have not already done so, please go to our Play page (http://www.market2win.com/play.php) and click a Paypal option to join one of the games above.  When you pay, add a comment confirming which game you prefer to join. 

We look forward to seeing you game-side!

Get a FREE place on a new strategic marketing game!  The first 25 people to register will get a FREE place and 8 hours CPD.

Do you want to be a great business leader?  Play online to develop your strategic marketing skills.

Understanding market strategy is one of the most important skills of a great business leader and to help you develop this skill, the Oxford College of Marketing and Market2win are teaming up to find the best strategic marketers on the planet! We are looking for the people who want to develop their strategic skills to succeed at the top.

We are organizing The 2010 Strategic Marketer Competition next year and are looking for people interested in entering.  You do not need to be a strategic leader already, nor even a marketing professional.  But it does help if you have some experience of business and want to develop your strategic marketing skills.

We will be using the Market2win Simulator™ which has already been used by senior executives in corporations and students in universities to develop marketing leadership skills.  It is now available online so that many more people can benefit from it.

Moreover, you do not even need to leave the comfort of your home.  The competition will use the Market2win Simulator which runs over the internet.  You just need a PC or laptop with an internet connection (and Microsoft Word, Excel and Powerpoint installed).

For those that participate, you will get some great personal development including:

  • Learning what strategic marketing is all about
  • Developing your strategic marketing skills in a safe environment
  • Networking with other like-minded professionals
  • Getting a free marketing plan template that you can use for your own business
  • Adding something unique to your CV to really impress your interviewer

For anyone already in the Chartered Institute of Marketing, the competition is also approved for up to 8 hours of Continuous Professional Development (home study) by the CIM.

Each winner will get a certificate personally signed by Professor Malcolm McDonald, Emeritus Professor at Cranfield University, Honorary Professor at Warwick Business School and author of over 40 books on marketing, as a permanent testament of your success.

The entry fee is between £23.00 and £34.50 dependent on how much simulated market intelligence you want to access during the competition. 

Interested?  Answer a few questions at http://www.surveymonkey.com/s/J59VZST so we can allocate you to the game that best fits your preferences and availability.  The survey should take no more than 5 minutes to complete.

We will then recommend a particular game for you to join based on your preferences. Places are limited so please register your interest by completing the survey now.

Be first to win a FREE place!  The first 25 people to register  will not have to pay a penny and will get a FREE place in their recommended game!

Marketing for the Greater Good

It is over 10 years since John Elkington wrote Cannibals with Forks: the Triple Bottom Line of 21st Century Business. In it he talks about the responsibility of business to deliver not only improved profits, but also improvements to their people and the planet.  But getting alignment on all three measures is easier said than done.

Here at Market2win we have setup one of our simulations to look at the planet vs profit issue.  In the simuation we have five businesses all competing on different “green” credentials.  The interesting point is that although the players in the simulation (who adopt the role of the marketing team of each business) start by emphasizing their greenness, once the profits are put under pressure, they rapidly forget their green principles and go for a more profitable strategy (e.g emphasizing low price over low carbon footprint).   This is also true in many businesses  where “greenwash marketing” (putting a green spin on some very ungreen activities) is a common policy.

The lesson here is that to make companies green, they must see a clear connection between the green initiative and greater profits. For example, many hotels now ask you to only place dirty towels on the floor.  This reduces their laundry costs and is also good for the environment.  Good for the planet and good for profits.

Too often, people try to fight the profit motive by appealing to more noble causes.  This, unfortunately, is a battle they will lose as the profit motive will always dominate.  It is better to align your cause with the cause of business and sell it like a business person.  This was reinforced to me this week when I bought the latest Big Issue magazine and read an article by its founder, A. John Bird (for those of you that don’t know, The Big Issue is sold by homeless people in the UK and they keep half the revenue themselves).   In the article, he says how he attended another award ceremony recently and although he didn’t win, he realized that “this one was different. This was for Business Leadership! Yes, for helping to create a business that was about dismantling poverty in the lives of people!  And this was the first, the very first time that The Big Issue was being patted on the back as business leaders!” 

He also goes on to say (and I would agree with this) that The Big Issue can help businesses respond to social crises.  Wrap a good cause in smart business thinking and sell it like a professional. Then there is change.

Top 10 tips for Naming a New Company

Are you starting a new business?  Got a name yet?

Deciding on the name for your business is one of the most important decisions you can make.  A quick look through your local Yellow Pages will show you how many people get this totally wrong.   Many names are either dull, unmemorable, restrictive, complicated or just dumb!  Moreover, unlike a product name, once it is done, it is a real hassle to change it.  The moral is, think about it carefully and get it right first time.

We have helped to get many businesses started in the right way and have developed a FREE sheet with our Top 10 Tips for Naming a New Company.  Simply email us at enquiries@market2win.com and we will gladly send it to you.  It will help you nail a great name and might just make a big difference to your business!

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