Compass wins a prestigious award

We are delighted to announce that our client, Compass Group PLC has won an award for its work in growing its international clients business. The award was announced by the highly respected Strategic Account Management Association and recognizes the excellent work that Compass has done in co-creating value with its clients.

In responding, Ed Bradford, Managing Director of Market2win said, “We have been working with Compass for many years on different aspects of their International Clients Programme and this is terrific recognition for the success that they have achieved. As part of the entry process for this award we interviewed many of their senior executives and I was blown away by the innovative ideas they were developing and implementing with these clients around the world.”

The award will be handed out at the SAMA European Conference in Berlin on the 11th March 2013

The full SAMA announcement is provided below

SAMA Announcement

February, 2013

Compass Group Recognized for Strategic Account Management Excellence and receives SAMA Excellence Award(TM) for Co-Creating Customer Value

The Strategic Account Management Association (SAMA) has selected Compass Group, a world-class provider of contract foodservice and support services, to receive a SAMA Excellence AwardTM for Co-Creating Customer Value. The award will be publicly given to Compass Group executives at the SAMA Pan European Conference, 11 March, 2013 in Berlin.

Through its International Client Programme begun in 1998 to develop strategic relationships with its top clients, Compass Group has demonstrated world-class practices in the critical area of customer-supplier value co-creation. Collaborative value creation is the key process in strategic customer management to bring about mutual growth, profit, trust, loyalty, innovation and risk management in B2B relationships.

“We are very impressed with Compass Group’s accomplishments and the documented evidence that their International Client Programme has integrated the key processes for co-creating customer value and through it has attained superior growth,” says Bernard Quancard, President & CEO of SAMA.

These elements are being documented in a SAMA case study examination, and presented in a conference session this March

Useful links:

SAMA Pan-European Conference (Berlin – 10-12 March) website

SAMA Pan-European Conference brochure

SAMA Academy in Berlin, 12-14 March website

March Strategic Marketer of the Month

We are delighted to announce that the Strategic Marketer of the Month for March is Edward Fletcher, a student of Accountancy, Business Finance and Management at York University’s School of Management.

Edward achieved this by playing the online Market2win Game and guiding his virtual company to a superb market victory beating four other companies to the top position. In doing so, he demonstrated the right stuff for senior leadership including superior customer insight, situation awareness, strategic leadership and masterful execution.

Edward was very glad he signed up to one of our games, “I very much enjoyed taking part in the Market2win competition.  I took the role of team leader and through our victory feel that I have developed great business acumen.  This award will be fantastic for my C.V.”

Jocelyn Hayes, who is a Teaching Fellow at York and helped to organize the competition added, “I feel the students got a great deal out of the  experience and were very involved and engaged.  They also had the opportunity to absorb many theoretical models and actually put their ideas and knowledge into practice in a fun yet fairly demanding way. The students  were certainly challenged in a different way and in a way which has really complemented their studies. It has been a quality experience for them and is undoubtedly due to the expertise and excellence of the software provided.”

Do you want to develop your strategic leadership skills by playing against other real people from around the world – and collect valuable CPD time along the way? For more information about upcoming games go to http://www.market2win.com/play.php

February Strategic Marketer of the Month

We are delighted to announce that the Strategic Marketer of the Month for February is Kevin Ball, a Special Markets Manager at STL Distribution, based in the UK.

Kevin achieved this by playing the online Market2win Game and guiding his virtual company to a superb market victory beating four other companies to the top position. In doing so, he demonstrated the right stuff for senior leadership including superior customer insight, situation awareness, strategic leadership and masterful execution.

Kevin was very glad he signed up to one of our games, “The Market2win game is an excellent tool for testing and developing your marketing abilities at strategic level. Having only recently gained the CIM Postgraduate Diploma via distance learning from the Oxford College of Marketing, it helped me use my new skills in a highly competitive market and boosted my confidence from achieving a winning position. It was simply brilliant!”

Do you want to develop your strategic leadership skills by playing against other real people from around the world – and collect valuable CPD time along the way? For more information about upcoming games go to http://www.market2win.com/play.php

January Strategic Marketer of the Month

We are delighted to announce the Strategic Marketer of the Month is Hussam Asmar, a Marketing Manager at LaFarge, based in Jordan.

Hussam achieved this by playing the online Market2win Game and guiding his virtual company to a superb market victory beating four other companies to the top position. In doing so, he demonstrated the right stuff for senior leadership including superior customer insight, situation awareness, strategic leadership and masterful execution.

Hussam was very glad he signed up to one of our January games, “Playing the game was a good experience for me and would be the same for any strategic marketer or market strategy student. Comparing it to other simulation games I did during my studies and training, I believe the Market2win game is much more strategic and more customer oriented than similar games which are more sales oriented in nature. This game makes the player feel the importance of both long-term and short-term decisions and focuses more on value propositions to customers.”

Do you want to develop your strategic leadership skills by playing against other real people from around the world – and collect valuable CPD time along the way? For more information about upcoming games go to http://www.market2win.com/play.php