A couple of months ago, I wrote a presentation called “Why Strategic Marketing Matters” and posted it on the web. It was viewed over 250 times until I changed my slideshare account yesterday.
The presentation is for anyone who wants to understand or explain the difference between sales and marketing. I have used some well known banking collapses to show what happens if the sales department is not given the right strategic direction.
To see it go to www.slidesharenet.net/EDatM2W
Hope you find it useful!