Directors
The directors and owners of Market2win are Edmund Bradford and Professor Malcolm McDonald. Between them they have over 60 years of marketing experience in a wide range of industries and countries
Edmund Bradford
BA(Hons), MBA, DipM, MCIM
Edmund is co-founder and Director of Market2win Ltd. He has over 15 years of experience in strategic marketing and account management in many sectors in Europe, Asia and North America. In addition to leading client programmes he is also a regular writer and conference speaker.
His company experience includes work with ATIS Real (now BNP Paribas Real Estate UK), British Aerospace, Brussels Airlines, BT (British Telecom), Compass Group, Computer Sciences Corporation, Cushman & Wakefield Investors, Electrabel-Suez, Goodyear, GSK, Henkel, Jones Lang LaSalle, National Australian Bank, National Car Rental, Parker Hannifin, Royal Mail, United Utilities and a host of small to medium sized businesses.
Prior to setting up Market2win he co-founded Mosaic, a consultancy specializing in strategic account management. Before that he ran the Global Account Management Programme for an international aerospace business and was Business Development Director for an automotive supplier. He has been Strategic Account Manager for a number of accounts including British Airways, LloydsTSB and DaimlerChrysler.
Edmund is a Member of the Chartered Institute of Marketing and is on the UK Advisory Board of the Strategic Account Management Association. He holds a degree in Economics, a diploma in Marketing and an MBA from Warwick University. He is also an active supporter of Young Enterprise (a UK charity that teaches school children about business).
Professor Malcolm McDonald
MA (Oxon) MSc PhD D.Litt FCIM FRSA
Professor Malcolm McDonald until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School.
Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He has written over 40 books, including the best seller 'Marketing Plans: How to prepare them, how to use them', and more than one hundred articles and papers.
Coming from a background in business which included a number of years as Marketing Director of Canada Dry, Malcolm has successfully maintained a close link between academic rigour and commercial application. He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability.
Malcolm works with the operating boards of a number of the world's leading multi-nationals on all continents.