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Tools Articles Books

Strategic Marketing books:

Marketing Navigation

Price: £34.99
-21%

Marketing Plans: How to prepare them, how to profit from them

Price: £30.99

Was: £38.99
Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness: Written by Malcolm McDonald, 2014 Edition, (2nd Edition) Publisher: Kogan Page [Paperback]

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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Price: £19.99
Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

Price: £19.99
-36%

Marketing Plans: A Complete Guide in Pictures

Price: £10.85

Was: £16.99
Creating Powerful Brands by de Chernatony, Leslie, McDonald, Malcolm, Wallace, Elaine Published by A Butterworth-Heinemann Title (2010)

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Key Account Management books:

Malcolm McDonald on Key Account Management

Price: £19.98
-19%

Key Account Management: The Definitive Guide

Price: £28.99

Was: £35.99
Key Account Management: Learning from supplier and customer perspectives (Chartered Institute of Marketing)

Price: Check on Amazon
Key Account Plans

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Key Customers: How to Manage Them Profitably (CIM Professional Development)

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