Category: Marketing Navigation (Implementation)

Protected: Survey on marketing implementation

September 1st, 2012 by

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Implementation issues and examples (White Paper)

August 20th, 2012 by

Implementing a marketing plan is no easy task and research suggests it is not done very successfully. Moreover, when thinking about why a particular implementation program has failed, there is a tendency to focus on just a few known factors. In this paper we list the many possible causes of implementation failure coupled with some […]

Implementation capability and culture

August 9th, 2012 by

“In my experience Capabilities and Culture have been the biggest barriers to execution. With Culture this has been a tribal mentality / hostility the root cause of which has been poor leadership or a misalignment of values. With Capabilities I refer to both individual skills including leadership failings but also a lack of alignment between […]

Constant refinement at Barcelona FC

April 27th, 2012 by

During his reign as coach of Barcelona Football Club, Pep Guardiola, led them to becoming one of the most successful European football clubs of all time.  His abilities to constantly refine his tactics and learn from others is reported here by Andy Brassell, European football expert, BBC.  It fits well with the ideas of Marketing Navigation. […]

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