Category: Marketing

6 B2B Market Segmentation Mistakes to Avoid

February 3rd, 2014 by

In our work with market segmentation in the B2B space, we often see the same mistakes. Here, we would like to pass on the benefits of our experience to help you avoid them as well. These are the classic six mistakes in B2B market segmentation: Diving in before you have tested the water. Before you […]

Strategic Marketing Execution

May 28th, 2010 by

This Blog is for anyone interested in executing their strategic marketing ideas successfully. These ideas are typically captured in a strategic marketing plan (which may cover the next 3 – 5 years).  However, there is much evidence that most strategic marketing plans fail to get executed effectively.  So, this Blog is also for anyone that […]

Marketing for the Greater Good

November 25th, 2009 by

It is over 10 years since John Elkington wrote Cannibals with Forks: the Triple Bottom Line of 21st Century Business. In it he talks about the responsibility of business to deliver not only improved profits, but also improvements to their people and the planet.  But getting alignment on all three measures is easier said than done. Here at […]

Top 10 tips for Naming a New Company

November 16th, 2009 by

Are you starting a new business?  Got a name yet? Deciding on the name for your business is one of the most important decisions you can make.  A quick look through your local Yellow Pages will show you how many people get this totally wrong.   Many names are either dull, unmemorable, restrictive, complicated or just […]

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