The fashion industry is a great place to develop your strategic marketing skills. It is fiercely competitive where value is constantly changing. This simulation is set in the context of five large fashion retailers competing in the UK high street. To win, you really need to understand your customers and what they value both now and in the future. Developing this skill and an ability to anticipate competitor moves will help to ensure you grow as the market changes, while your competitors flounder on the rocks of the past.
This simulation is based on significant research into the UK fashion industry and comes complete with five branded retailers, websites and downloadable marketing plans.
If you want to learn strategic marketing in a fashion context, then this is the simulation for you.