This is our most popular simulation where you act as a senior marketing executive of a large supermarket. The industry is easy to grasp but life is not easy as you are competing against four other fiercely competitive supermarkets. To succeed, you need to get a deep understanding of the consumer needs and how they are changing. You also need to pick your segments carefully and establish superior differentiated value propositions that will shift more consumers your way and enhance your market share, sales and profits. The best players will learn how to establish a game plan that is right for the future, not just the past.
This simulation includes multiple, dynamically changing segments, a new service opportunity and key marketing models.
If you want to learn strategic marketing in a national consumer market then this is the simulation for you.