SAM in Europe

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SAM in Europe – Lessons from the SAMA Pan European Conference

At the beginning of March 2004, SAMA held a Pan-European Conference in Nice, France under the theme the Art & Science of Strategic Customer Management. The event attracted a large number of delegates from over 50 organisations including Belgacom, Cisco, Hitachi, MasterCard, Motorola, Siemens, Vodafone and Xerox. For many participants this was the first SAMA event they had attended, underlying the continued success of SAMA in attracting new people. The two-and-a-half days were packed with informative sessions from practitioners and consultants. This article will highlight some of the common themes that kept the discussions going during the day…and into the wine-soaked evening

Published in Focus Europe by the Strategic Account Management Association, Volume 4, No. 1, 2004

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